Award-Winning Media Veteran, Geoff Tan Joins Really as Chief Ideas Officer

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  •   Award-winning media and marketing veteran, Geoff Tan, joins PropTech startup Really Singapore as Chief Ideas Officer.
  •  Really Singapore continues to drive innovation with a focus on elevating digital experiences across multiple touchpoints within the real estate scene.

Singapore, 5 November 2020 – Really Singapore announced today that Geoff Tan, a media industry veteran, will lead innovation as their new Chief Ideas Officer, effective 5 November 2020. As a member of the Leadership Executive team, Geoff will report to the CEO, Joerg Zeugner and COO, Davin Wang. In this role, Geoff will once again champion the art of ideation, except within the real estate sector this time.

Geoff, ex-Managing Director of SPH Magazine’s luxury division, and ex-head of SPH’s multi-disciplinary content marketing arm, Sweet, will be responsible for reshaping and re-defining innovative engagement strategies relating to digital experiences within the real estate scene.

Named “Marketer of the Year” by the Pacific Area Newspaper Publishers’ Association (PANPA) for outstanding performance in marketing for a newspaper publishing company, Geoff will personally spearhead the creation of omnichannel experiences for a highly diverse real estate community consisting of end-users across a motley of profiles: ranging from various age groups to job scopes and even the way they utilise the solution.

Really’s CEO, Joerg Zeugner, has this to say about the appointment of Geoff as our Chief Ideas Officer:

“We are thrilled to welcome Geoff on board our team. At Really, we pride ourselves with selecting only the most talented and driven individuals, willing to innovate and elevate tenant and user experience within the real estate scene. We are confident, with his years of experience in marketing and innovation, that Geoff can, not only help us pilot ground-breaking ideas in this industry but also offer new perspectives with a fresh set of lens.”

COO, Davin Wang was quick to jump in,

“With Geoff on board, we are now a few steps closer to disrupting the industry with cutting edge technologies that will ease and enrich user engagement surrounding real estate counterparts. Keeping close sights on the future, we are excited to bring more to the table for real estate professionals and stakeholders.”

The global pandemic has changed the frequency and channels through which users consume and engage services and products. As such, Really Singapore is set to create digital experiences with their platform as the vehicle to drive the elevation of overall end-user experiences across various stakeholders – asset owners, tenants, project managers and trade suppliers.

Geoff, with his breadth and depth of experience, is well poised to take on the challenge of digitally transforming not only the way businesses interact with real estate, but also to revolutionise the way businesses adapt and grow with this digital paradigm shift as the industry raises technology-enabled buildings. Really Singapore seeks to redesign and enhance the relationships between residents and property management through the creation of new engagements.

Jumping at the opportunity to be part of this game-changing initiative, Geoff says he “cannot wait to start effecting change through Really as a vehicle to enact change and future-proof the real estate ecosystem.”

About Really Singapore

A next-generation, data-centric B2B platform designed specifically to cater to end-to-end facility and property management capabilities with e-tendering functions held within a Marketplace. Really Singapore – Property-Service-as-a-Solution automates end-to-end processes for fit-outs, maintenance and reinstatement of properties; simplifying workflows digitally.

For Media Enquiries

Rachael Renovah
Chief Marketing Officer
+65 87802337
Rachael.r@really.sg

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