GroupM’s programmatic arm, Xaxis, has tied up with proptech platform Really Singapore to give GroupM’s full suite of agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX access to Really Singapore’s audience advertising network. With this collaboration, Xaxis said it will significantly extend its programmatic DOOH (digital-out-of-home) network in Singapore, particularly among “the prized audience segment” of affluent consumers.
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SMALL and medium enterprises (SMEs) in Singapore’s real estate and construction industries will be able to obtain upfront, collateral-free financing, under a new offering named Really eZFunds.
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In Soul of Business, Claressa Monteiro speaks to Joerg Zeugner CEO, Dr Davin Wang, COO, Really Singapore to find out more about the startup world of Proptech and what Really Singapore is doing to disrupt a traditional business model.
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